Privacy Policy

1. Who We Are

Savelo LLC is a California-based company building AI-powered wellness tools. lumaform is our flagship product — an AI nutrition coaching app for iOS. If you have any questions about this policy, you can reach us at hi@savelohq.com.

2. Information We Collect

We collect information in a few different ways depending on how you interact with us:

Information you give us directly:

• Your email address, if you join our waitlist or contact us
• Any messages or feedback you send to us
• Account information when you create a lumaform account (such as your name and email address)

Health and wellness data (lumaform users only):

• Food and nutrition logs you enter manually or through integrations
• Dietary preferences, goals, and restrictions you provide
• Physical activity information, if you choose to share it
• Progress and check-in data you log within the app

AI Coach Conversations. When you use the Lumaform AI Coach feature, your conversation messages — including any photos you share — are stored to provide conversation continuity across sessions. Coach messages are automatically deleted after 90 days of inactivity.

Information collected automatically:

• Device type, operating system version, and app version
• General usage patterns (features used, session frequency)
• Crash reports and performance data to help us fix bugs
• IP address and general location (city/region level) for security purposes

3. How We Use Your Information

We use the data we collect to:

• Provide and improve lumaform's nutrition coaching features
• Personalize AI-generated recommendations to your goals and preferences
• Send you product updates, waitlist notifications, or responses to your inquiries (you can opt out anytime)
• Diagnose technical issues and improve app performance
• Comply with legal obligations

We do not sell your personal data. We do not use your health or nutrition data to serve you advertisements.

AI-generated recommendations are for informational purposes only and do not constitute medical or nutritional advice. Always consult a qualified healthcare provider before making significant dietary changes.

4. AI Services and Third-Party APIs

lumaform uses artificial intelligence to generate personalized nutrition guidance. To do this, we work with third-party AI providers. When you interact with lumaform's coaching features, relevant portions of your data (such as your dietary goals or food logs) may be sent to these AI services to generate a response.

Our primary AI provider is Anthropic, PBC. When you interact with lumaform's coaching features, relevant portions of your data may be processed by Anthropic's Claude API. Anthropic's privacy policy is available at anthropic.com/privacy.

We select AI partners who maintain strong data protection standards, and we do not permit them to use your data to train their own models. However, you should be aware that data sent to third-party services is subject to their own privacy practices in addition to ours.

We may also use third-party services for:

• Nutrition and food data (fatsecret Platform API — fatsecret.com/privacy)
• Analytics (to understand how people use the app, in aggregate)
• Cloud infrastructure and data storage
• Authentication and account security
• Payment processing (handled entirely by the third-party provider; we never store full card numbers)

5. Health Data

Health and nutrition data is sensitive, and we treat it that way. Your personal health information is stored with encryption at rest and in transit. We do not share your individual health data with advertisers, data brokers, employers, or insurers — ever.

If lumaform integrates with Apple Health or similar platforms in the future, that data sharing will always be opt-in, and you can revoke access at any time through your device settings.

Under California law, health and nutrition information is considered sensitive personal information. We limit our use of this data to providing and improving our services, and do not use it for cross-context behavioral advertising.

Lumaform is not a HIPAA-covered entity. However, we treat your health and nutrition data with the same care and sensitivity as protected health information. We do not share your individual health data with insurers, employers, data brokers, or advertisers. Conversations with the AI Coach may include health-related information; this data is processed by Anthropic's Claude API solely to generate your coaching responses and is not used for any other purpose.

6. Data Retention

We keep your data for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete or anonymize your personal data within 30 days, except where we're required by law to retain it longer (for example, transaction records for tax purposes).

You can request deletion of your account and data directly within the app or by emailing hi@savelohq.com.

7. Subscriptions

lumaform offers auto-renewing subscription plans. Subscriptions are billed through Apple's In-App Purchase system. Your subscription will automatically renew unless cancelled at least 24 hours before the end of the current billing period. You can manage or cancel your subscription in your Apple ID account settings. We do not have access to your payment information — all transactions are handled by Apple.

8. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to fix inaccurate or incomplete data
• Deletion — request that we delete your data ("right to be forgotten")
• Portability — receive your data in a machine-readable format
• Opt-out — unsubscribe from marketing communications at any time

California residents have additional rights under the California Privacy Rights Act (CPRA), including the right to know what categories of personal information we collect and the right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, email us at hi@savelohq.com. We'll respond within 30 days.

9. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected data from a child under 13, we will delete it promptly. If you believe a child under 13 has provided us with their information, please contact us at hi@savelohq.com.

10. Security

We use industry-standard security practices to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your information and will notify you promptly if a breach affects your data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we'll notify you by email (if we have it) or by posting a notice prominently on our website or app. The "last updated" date at the top of this page reflects when the most recent changes were made. Continued use of our services after an update constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests related to your privacy, we'd love to hear from you. Reach out anytime at hi@savelohq.com. We're a small team and we take every message seriously.